Public Relations: Bridging Technologies and Monitoring Public and the Media
Price: $41.40 $46.00
Author
Edition
1st ed.
Publisher
ISBN
9788172735616
Length
viii+253p., Bibliogarphy; Index; 22cm.
Subjects
Public Relations (PR) is the practice of conveying messages to the public through the media on behalf of a client, with the intention of changing the public's actions by influencing their opinions. It help the complex, diversified society to reach decisions and functions more effectively by contributing to mutual understanding among groups and institutions. The digital age has profoundly changed the demands placed on public relation professionals and the ways ...
