Social Marketing and Conflict Resolution: An Analysis of the Kashmir Situation
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Author
Edition
1st. ed.
Publisher
ISBN
9788183392242
Length
vii+98p., Illustrations; 23cm.
Subjects
This book attempts to explore possible uses of social marketing techniques in conflict resolution, with special reference to the Kashmir problem. Going deep into the historical and psychological contexts of the Kashmir problem, it discusses at length the concept of social marketing, its evolution, principles and its use as a management tool.
Presenting examples of successful uses of social marketing in places like Bosnia-Herzegovina, Kosovo, East Timor, Liberia ...