Are you familiar with the concept of product life cycle? Of course you are! Does the prospect of a SWOT analysis bring you our in a cold sweat? Probably not. But what about the Johari window? Or Zipf’s Law? Michael Ward’s new book brings together a formidable array of tools designed to improve managerial performance. For each entry he introduces the technique in question, explains how it works, then goes on to show, with the aid of an entertaining case study, ...
