Fundamentals of International Business Management
Price: $48.60 $54.00
Author
Edition
1st ed.
Publisher
ISBN
9788178846774
Length
viii+272p.
Subjects
This book interweaves the concepts of the guidance on globalization, international management and the matrices of international business that many books on the market treat independently. It clarifies and explains culture, cultural misunderstandings and cross-cultural interactions. It is for managers seeking to drive in the global economy. This book focuses on managing global organizations, proving a basis for understanding the influence of culture on ...
