Most producers do not sell their goods directly to final customers. They design a multi-channel system to reach them. The design of marketing channel, acts, as a strong interface, and can provide a competitive advantage to a firm in the industry. By contrast the absence of a good distribution network also becomes a major impediment in today's cut throat competitive environment. Marketing channel decisions are therefore, one of the most important and the most ...
Marketing communication and Public Relations are moving toward interactions between individual recipients and consumers rather than being directed from a marketing organization to masses of consumers. It is now possible for an individual to be just as efficient in broadcasting information, both positive and negative, about an organization as it is for a large corporation to promote itself. The social networking that allows the quich and easy dissemination of ...