Tata: The Evolution of a Corporate Brand
Price: $40.50 $45.00
Author
Edition
1st ed.
Publisher
ISBN
9780670084067
Length
xvii+222p., Illustrations; 24cm.
Subjects
A series of high-profile acquisitions, including Jaguar Land Rover and Corus Steel, together with the launch of the Nano (the world’s first Rs. 1 Lakh/ below US$ 2500 car), is set to change our perception of India': on the threshold of becoming a truly global brand.*s oldest and most respected corporate brand. With a major international presence, in a variety of areas including steel, tea, chemicals, communications and software, Tata now ...
