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It is a hand book on and about poll surveys and the way they are being used by new media. It points to pre-emptive nature of media coverage of polls. A reference book for those in news media covering up and coming political leaders and aspiring candidates, as well as for budding psephologists and analysts in media, what they should look for from surveys and how they should be appraised. The book highlights transparency in conducting and in use of poll surveys.It ...
The three parts of this unusual work present a survey of the origin and growth of the mass media in India, as part of the country’s political economy, before and after independence; a critical assessment of the present media scene including the findings of the first-ever country-wide survey of the social effects of the media, specially TV, conducted by the Centre for Media Studies during 1994-95; and a recommended future that includes in the case of Akashvani ...