Showing all 6 books
Customer Relationship Management (CRM) is a comprehensive textbook designed to meet the needs of postgraduate management students specializing in marketing. It explains the concepts and application of CRM through numerous examples, exhibits, and cases.
The book is divided into four parts comprising twelve chapters. Part I on CRM Concepts and Processes introduces the subject and establishes the importance of understanding and collaborating with customers. Part II ...
Marketing is the process by which companies determine what products or services may be of interest to customers, and the strategy to use in sales, communication and business development. It is an integrated process through which companies create value for customers and build strong customer relationships in order to capture value from customers in return.Marketing is used to identify the customer, to keep the customer, and to satisfy the customer. With the ...
Most producers do not sell their goods directly to final customers. They design a multi-channel system to reach them. The design of marketing channel, acts, as a strong interface, and can provide a competitive advantage to a firm in the industry. By contrast the absence of a good distribution network also becomes a major impediment in today's cut throat competitive environment. Marketing channel decisions are therefore, one of the most important and the most ...
Marketing communication and Public Relations are moving toward interactions between individual recipients and consumers rather than being directed from a marketing organization to masses of consumers. It is now possible for an individual to be just as efficient in broadcasting information, both positive and negative, about an organization as it is for a large corporation to promote itself. The social networking that allows the quich and easy dissemination of ...
'Disaster Management' is the discipline of dealing with and avoiding risks. It is a discipline that involves preparing, supporting, and rebuilding society when natural or human-made disasters occur. In general, any emergency management is the countinuous process by which all individuals, groups and communities manage hazards in an effort to avoid or ameliorate the impact of disasters resulting from the hazards. Actions taken depend in part on perceptions ...