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Toyota Motor Corporation is the success story of 21st century automobile industry. After the Second World War, the company concentrated on the small passenger car production segment. Initially, Toyota was producing automobiles in Japan and exporting them to other countries. Today, Toyota has become world's largest automaker from a small Japanese automaker through its unique production system and innovation. The Toyota Corporation operates through three ...
Cisco system, Inc was founded by a small group of computer scientists from Stanford University in 1984. It has now become a multinational corporation and a leader in networking for the Internet employing 61,000 people all over the world, with an annual turnover of US$ 35 billion. In 2007, it ranked 74th in the Fortune 500 list of companies. With a unique networking system and solution, Cisco has created a big revolution in the Internet networking industry. Its ...
With a unique operating system and software solution, Microsoft has created a big revolution in the software industry. Microsoft has invented Microsoft Window allowing the company to gain market share. Today, Bill Gates has become the role model for many entrepreneurs across the world for his leadership and entrepreneurial skills. Under Gates' leadership, Microsoft s mission has been to continually advance and improve software technology, and to make it easier, ...
Dell Inc., is one of world’s largest computer hardware companies with nearly 80,000 employees across the world. Dell Inc., was founded by Michael Dell on November, 1984 at Texas, United States. Under the leadership of Michael Dell, Dell has grown from a small PC maker to a giant hardware company. His strategy made Dell align its business well with the computer technology market boom and eventually, Dell has become the market leader. It gained its ...
In this competitive environment, the new age customers have become more demanding in terms of quality service and cost effective on-time service delivery. Today s acceptable level of service may not satisfy tomorrow s customer. The customers expectations are changing dramatically. During the past few decades, the services industry has been facing huge challenges due to technology revolution, increasing customer expectations, frequently changing customer needs and ...
Sony Corporation is an electronic giant and one of the world s largest media conglomerates based in Japan. Sony was founded in 1946 in Tokyo, Japan, by Masaru Ibuka and Akio Morita, with a start-up capital of 190,000 yen and about 20 employees. Today, it has a strength of 180,500 employees all over the world and an annual turnover of $70.303 billion. Akio Morita played a significant role in founding, building and expanding the company with his wonderful ...
Today marketers spend a huge amount of money in creating brand personality in order to build a strong brand in the market. In the competitive scenario, brand personalities enable the consumers to differentiate between brands. Hence, every form of appearance of brand influences the customer to attribute to the brand personality. Celebrity endorsements, presentation of advertisements, messages etc., encourage the customer’s awareness of the brand and help him in ...