Many businesses understand the need for good HR management. After all, hiring, keeping and managing employees are mission critical activity that affects a business's ability to succeed. However, a gap often exists between understanding the importance of HR management and the ability to effectively manage different HR issues. This book is an excellent resource for business owners and managers who are facing this gap. Trends in HRD, challenges in HRD, intellectual ...
This book is specially designed to meet the needs of management students and is an ideal and most comprehensive textbook presenting an integrated approach to the principles, concepts and the cases in advertising management. The objective of the book is to give students and practitioners alike the framework and knowledge with which to make more effective advertising decision and to communicate some of the excitement and vitality that characterizes the advertising ...
This book The 21st Century Consumers: A Behavioural Perspective is primarily intended to serve as a book for scholars, researchers, academicians and businessmen. This book is compilation of research papers of wide coverage relating to Consumer learning, perception, motivation, personality, self concept, decision making, innovation, consumer involvement & implications of concepts in real life & business scenarios. The objectives of compiling these articles ...