Explore the events of the banking crises in Bulgaria, Latvia, Finland, UK and Yugoslavia. This book is an eye-opener to banking crises in a transition economy like Bulgaria and explores the three Bs: Bad policies, Bad banking and Bad luck, leading to the Finland crisis and the Russian crisis of 1998 forcing the closure of 25 small banks in UK.
Most banking crises have some common aspects such as poor lending practices, high level of NPAs, high credit-deposit ratio and deteriorating macroeconomic conditions. This book deals with the banking crises of Latin America, while also reviewing those of Argentina, Brazil, Chile, etc, and demonstrating how each one recovered from it. In the process, the book presents important lessons to be learnt from each country's experiences.
This book deals with various aspects across the field of marketing such as re-engineering the marketing process, brand management, etc. It also deals with the importance of web-based marketing, retailing and franchising, corporate strategies, and the value of a brand. This book also discusses the theme of building relationship programs for customers.