Reinventing Advertising: The New Reality
Price: $28.80 $32.00
Author
Edition
1st ed.
Publisher
ISBN
813140126X
Length
212p.
Subjects
Rapidly changing technology and customer behavior have prompted several changes in the world of advertising due to increased brand clutter, decreasing consumer attention and tough client requirements. Besides, with the coming of technologies like digital video recorders, the Internet, mobile communications, etc., the industry has created communication methods innovatively. This book is divided into two sections: The Transformation of Advertising and Recent ...
