Is our society today veering towards predominance of selfishness and self-interest? How can the focus be shifted towards prosociality? What is 'prosocial'? 'Prosocial', in simple words, is the opposite of 'antisocial'. Helping, sharing, caring and comforting thus constitute the epitome of prosociality. This book includes the relevant theories and the latest studies in the area of prosociality. The focus is on the dynamics of prosocial reasoning and behaviour as ...
