Om Gupta
Showing all 9 books
The father of modern plant pathology, Anton de bary (1831-1888) revealed first time that fungi are responsible for plant disease. Later in systematic studies, several biotic and abiotic factors have been identified that affect the normal physiological processes of plant at various critical stages. The study of living and nonliving plant pathogens has always been unique experience of exposure to the microbial world. Under standing of young student for deeper ...
Journalism has travelled a long distance through print, radio and television. Its latest incarnation called Internet or Online Journalism is not only paperless but also instant. It has provided a golden opportunity to those who are yet to enter the profession as well as those who have retired after a long and distinguished career. One can gather information from websites, send ideas to the editors, get their approval, send the finished product through e-mail and ...
Diplomacy is the name of a game of subtle initiatives and responses between sovereign nations. Of late New Delhi has become an arena of proactive diplomacy. It is reflected in the number of missions and the foreign media professionals operating from Indian capital. There are visible but more inconspicuous efforts made by India and the rest of the world in order to reach out to each other. Om Gupta has tried to capture those signals flying all the times in the ...
Tourism has long been a neglected sector for the government of India. Earlier, it was considered to be an elitist activity and the socialist dispensation of the official establishment coaxed it to put on the back burner. The advent of globalisation and the market forces brought India on the world tourism map. Both the hospitality and the travel industries revamped its utility and there appears to be a phenomenal growth in infrastructure and services for the world ...
Times of India supreme Samir Jain is reported to have said in a seminar that he is not very particular whether his reader his newspaper but he is keen that he delivers his advertiser to the buyer of his product. That is the new paradigm shift in Indian advertising today. The difference between advertising and journalism is changing fast. Earlier the editor didn’t care from where the money came to bring out his newspapers. Today he is called the editor of a ...
India, Pakistan and Bangladesh share a long history, an emerging cordial relationship and a common vision for the future. This book is not India-centric but deals with various aspects of the three sovereign nations. Reading them together will be an unprecedented experience rarely attempted before. It has rarely happened in the modern world how three nations who were geographically one but culturally so different are chalking out an independent place in the comity ...
Media collects trivia from society and large and sends it back to masses in structure forms of news. Since society consists of different communities news impacts people differently. More often than not it doesn’t. People need some identification to relate to news. Media tries to present it in such a manner that it engages people. It goes overboard also in he process. News is a highly perishable item. There media tries to restructure and reprocess to keep ...