The present book is result of an outcome of the effort from the proceedings of a two day Seminar on "Management Challenges Emerging Service Economy of India" held under the author’s directorship. The seminar was sponsored by UGC and was held at School Business Management, Sri Venkateswara University, Tirupati, Andhra Pradesh. The theme of the book is as follows: Indian economy is today dominated by service sector in terms of GDP and organised ...
