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The present book “Business and Society” examines interrelation among business, society and government and their responsibility to serve humanity. Over the past several decades, one of the great discussions within capitalism has centered on defining exactly what a business is and what its obligations are to society at large and to the many stakeholders participating in business systems, including customers, shareholders, employees, suppliers, and ...
In the contemporary networked world, where consumers become co-producers, the ideas developed towards business strategy are uniquely effective in explaining and guiding practice. This book provides the theoretical basis for strategies of value co-creation, an accessible methodology and practical guidance in ten chapters. Designed to advise strategists and business developers working in uncertain, complex and turbulent contexts, this book is suitable both for ...
