The old stereotype of the cold-blooded salesman closing in for the kill, mesmerizing his customers with a series of carefully rehearsed techniques is still current. Yet nobody has come up with an effective alternative approach to the well-worn ‘techniques’ that have plagued the selling profession for decades, until now… Pat Weymes shows that there is a better way, one in which nobody-customer, salesperson or sales manager emerges as loser. Win-Win Sales ...
