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Space tourism is definitely here for real. Richard Branson’s Virgin Galactic is all set to begin two-and-a-half-hour sub-orbital spaceflights by 2009, based on a breakthrough achieved by an American company called Scaled Composites. In 2004, this company created history by sending a man into space for the first time in a privately built spacecraft. Further, SpaceX and Rocketplane Kistler are developing low-cost reusable orbit launchers under a contract from ...
Of late, companies have recognized the inherent value of their intangible assets like brands, patents, copyrights, intellectual capital etc. In a study, PricewaterhouseCoopers has found that a significant portion of a company’s value (as large as 60%) belongs to the intangible category. For many companies, the authors feel that brands contribute heavily to their value but this is not reflected in the financial records. ‘Brand equity’ is the value built-up ...
Brand architecture refers to the way a company with multiple products/brands organizes and structures its brands for more effective positioning and marketing. Brand architecture addresses issues as to how many brands a company would have, what roles they would play, what products they would be extended or not extended, how the brands would be related to each other, whether there would be sub-brands etc. While brand portfolio refers to the actual set of brands ...
There is a growing awareness and realization about the need for industry to be more ethical and responsible in its actions, whether towards its employees, suppliers or customers; or towards the environment and the society at large. Adhering to appropriate norms and regulations pertaining to corporate governance and maintaining financial and fiscal integrity are also gaining importance. Shareholder groups too have become more active and are raising their voices ...
Counseling represents a set of skills and techniques to help people understand, manage and solve their problems, which manifest as worry, anxiety, stress, etc. In counseling, there is a person with a problem (the counselee) and a person who helps (the counselor). Employee counseling applies the concept of counseling to the work environment, to help employees with their work-related and personal problems, which affect performance on the job. While earlier, ...
Job Sculpting has been defined as the art of matching people to jobs to realize and identify their "deeply embedded life interests" that match their job profile. It is a highly useful tool to slow down employee attrition, which is a major problem faced by the organizations. The employee motivation is an issue that needs to be addressed on a priority, since it is the demotivated employees who are more prone to leave the company. The commitment and ...