Women’s Consumer Rights and their Awareness: Text and Case Study
Price: $53.10 $59.00
Author
Edition
1st ed.
Publisher
ISBN
8189915150
Length
xvi+255p., Tables; Figures; Notes; References; Appendices; Bibliography; Index; 23cm.
Subjects
The Modern Consumer behaviour has developed as a complex system, involving interaction of various social and economic factors. Though consumer behaviour was a part of the subject matter of human beings. Studies got it's identity as a separate area of the study nearly one and a half decade ago. Almost marketing of a every product is considered as consumer-oriented. Women in general and particularly in India have expressed a multi-feceted behaviour apart from being ...
