E-Service Quality and Attitude Toward Online Shopping in Developing Countries: Study of Malaysia and Saudi Arabia
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Author
Edition
1st. ed.
Publisher
ISBN
9788175418233
Length
xii+208p., Illustrations; 24cm.
Subjects
This book is designed to fill the gap in the existing body of knowledge regarding attitudes and differences in electronic service quality perception between two different geographical and cultural countries—Malaysia and Saudi Arabia, regarding online shopping. Specifically, it extends previous effort done in an online shopping context by providing evidence that high service quality increases consumers’ trust perception, which in turn results in ...
