Advertising Production and Operations Management
Price: $45.00 $50.00
Author
Edition
1st ed.
Publisher
ISBN
9789380138756
Length
viii+296p., Tables; Figures; Bibliography; Index; 22cm.
Subjects
The productivity of operations is improved by using industrial engineering techniques and operations research techniques. Thus an operation is a composite area. The area of the book is diverse and Cross-functional in characteristic. It links both manufacturing and the services sectors. On one extreme it is linked with sales and marketing management and on the other extreme linked to purchase-management and material-management. These days lean system is more ...
