Strategic Pharmaceutical Marketing
Price: $60.30 $67.00
Author
Edition
2nd. ed.
Publisher
ISBN
9789352301775
Length
392p.
Subjects
The pharmaceutical industry today is faced with significant challenges owing to the volatile and competitive business environment. For both survival and growth, it is imperative for pharmaceutical organizations to rethink their way of doing business, especially their marketing.
The book 'Strategic Pharmaceutical Marketing' thus, focuses on the practice of marketing prescription medications. It highlights the political, economical, social, technological and ...