Consumer behavior is the study of when, why, how, and where people do or do not buy products. It blends elements from psychology, sociology, social anthropology and economics. It attempts to understand the buyer decision making process, both individually and in groups. It studies characteristics of individual consumers such as demographics and behavioral variables in an attempt to understand people’s wants.The present book on consumer behavior examines how ...
Services marketing is marketing based on relationship and value. It may be used to market a service or a product. Marketing a service-base business is different. Service marketing has been relatively gaining ground in the overall spectrum of educational marketing as developed economies move farther away from industrial importance to service oriented economies.This book is an excellent resource for any one involved in professional services. It provides you ...