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International Marketing 2e provides a comprehensive coverage of the fundamental concepts of the subject, which will be useful to postgraduate students as well as practitioners. The book begins with an introduction to international marketing, and slowly delves deep into the subject. All major topics under the subject have been covered. The depth to which each topic has been dealt with is beyond compare.
Written in lucid style, International Marketing 2e covers ...
International Marketing is a comprehensive textbook specially designed to meet the requirements of MBA students specializing in marketing. It explores the key concepts of international marketing through numerous managerial examples, caselets, and detailed case studies. Beginning with an overview of international marketing concepts, the book discusses in detail the identification of emerging marketing opportunities, the environment, decision-making processes, and ...