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The business strategies of most companies in India are marked by the supply-sided, tunnel vision of the market and obsessively competitor-centred approaches.
Customer in the Boardroom highlights the need for companies to embed customer centricity into the heart of their business strategy development process if they are to continue to grow profitably and secure their future.
Rama Bijapurkar presents a compelling treatise on how to develop business strategy around ...
'The Indian Market is about a lot of people consuming a little bit each that adds up to a lot, ... the Indian DNA is about continuity with change; it is about "This as well as That"; about cobbling together clever and low-cost solutions that are indigenous combinations and adaptations of products available in the market'. With a billion plus consumers India is one of the largest, most varied and stratified markets in the world today. It is young, with ...