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This book brings to light startling revelations about the healthcare situation among the poor in India. It reveals that out-of-pocket expenditure, as a percentage of private expenditure on healthcare in India, is one of the highest in the world, making it very burdensome for India's poor, who are at the mercy of an inadequate public healthcare system and an exorbitant private healthcare system. The fallout of the prevailing healthcare system for the poor man in ...
Organizations see brands as valuable assets because these brands help create product demand and solidify customer loyalty. But the Internet is changing the meaning of a brand, the nature of brand loyalty and effectiveness of traditional branding investments made by marketers. Through the Internet, a company can connect clients and customers effectively because of the variety, interactivity and immediate results that it provides, and because it reduces ...