Overpromise and Overdeliver
Price: $19.80 $22.00
Author
Edition
1st ed.
Publisher
ISBN
014306214X
Length
240p.
Subjects
How did extraordinary companies like TiVo, Best Buy, The Container Store, American Girl, and Washington Mutual come out of nowhere to virtually take over their respective markets from bigger and wealthier competitors? Not by spending a fortune on marketing. All they did was keep their promises . . . and not just any promises, but dangerously ambitious promises. These companies used a radical new formula: They overpromised to lure customers in and then ...
