Over the years, marketers and researchers have realized that urban markets in India are fast reaching saturation levels and consequently rural markets in India have a huge untapped potential. As per NCAER projections, the number of middle and high income households in rural India is expected to grow to 111 million by 2007. Marketers are carefully examining the potentials of rural markets in India. The concept of rural markets in India is still in evolving shape, ...
