Advertising Management
Price: $52.20 $58.00
Author
Edition
1st ed.
Publisher
ISBN
9380902067
Length
318p., 24cm.
Subjects
This book has been designed keeping in mind the mentality of the general readers’ language which is easy to understand. The aim of this book is to provide students with a clear, concise and comprehensive introduction to the theory and practice of advertising management and the objective of the book is to bring together a balanced selection of core concepts as well as new perspectives that collectively articulate a knowledge-based view of advertising ...
