Emerging Trends in Indian Marketing in the 90s
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Author
Edition
1st ed.
Publisher
ISBN
8171880606
Length
192p.
Subjects
India is Steadily heading towards the 21st century. The dimensions of marketing are sure to change. Consumer awareness is increasing and posing new challenges to the industry. Quality and after-sale service are likely to be given more emphasis by the manufacturers. Service sector is also adopting market-focused approach. The rural market is going through transition and has become the latest find of the marketers. Therefore, a lot of changes are expected to take ...
