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In a seminal segmentation study, Schoham and Kable (1996) went one step further by subdividing and analyzing these two traditional categories. Within the two categories, they identified three communication communities and three consumption communities. The first consumption community includes those who engage in competitive sports (either team or individual), the second includes those who participate in fitness sports (e.g., jogging), and the third includes those ...
The economic theory which explains tourism demand. Initially, the relationship between employment, income, demand for consumer goods and unpaid time is investigated. This provides an explanation of a person's demand for all consumer goods and services, including tourism.
The choice of how much tourism to purchase relative to other goods and services in then discussed and the analysis is then extended to consider choices between different types of tourism, ...