Marketing to Children: Issues and Concerns
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Author
Edition
1st ed.
Publisher
ISBN
9788131420270
Length
252p.
Subjects
In the present era of consumerism and continuous fight for market shares, an ever growing number of business organizations are indulging in overt and covert child-directed marketing activities, in myriad ways, to get higher and higher levels of children attention. In what is known today as 'the commercialization of childhood', children are getting coaxed than ever before in shopping, product placement, media, celebrity, brand and other consumer practices. At the ...
