This fascinating book is an eye-opening guide to the creativity latent in all of us. It encourages the reader to see things differently, to look at the familiar from a new perspective, and to approach everyday situations without the screen of judgment and conditioning. The author’s basic premise is that the roots of creativity lie within each of us, not outside. The way to discover these wellsprings is by removing mental obstacles and preparing the mind for ...
In today's exceedingly complex and fast changing market place, businesses have to constantly find innovative solutions to both survive and prosper. Equally important, innovations need to be applied to every aspect of the value cycle. This delightfully written book is designed to help managers become more thoughtful, creative and intuitive in their thinking. It shows how to apply innovative thinking to all aspects of the value chain, from insightful discovery to ...