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Dr. S.S. Kaptan (M.B.A.) is presently working as Professor and Head of the Deptt. of Business Administration and Management, Amravati University, Amravati. He has eighteen years of teaching experience. He has written a good number of research papers and articles in different journals and periodicals. He has to his credit 6 books on different aspects related with business management and commerce. He has delivered lectures in different institutions of repute ...
It is a matter of great pleasure to present this small booklet on Advertising Regulations to all those who are interested in resolving the problem of consumers at large. There are no doubts about the utility and affectivity of this powerful media of mass promotion. Advertising is the new and socially accepted tool for formation of opinions and collective decision making. It is therefore necessary that such a medium necessary that such a medium of mass ...
The monograph of industry-institute interaction is a result of intensive research conducted by the researchers. This book deals with some useful facets related with possibilities and probable areas of interaction between technical institutes and industries. It offers some useful insights and innovative ideas that can be effectively implemented for fruitful collaborations. This book shall prove to be a good addition in this field and also a good reference book for ...
Consumer is the pivot of the wheel of economics. No country can have an appropriate economic structure without having a just and righteous status to consumers. Inmost of the cases consumers are exploited due to ignorance and want of significant information. No measures to protect consumers can succeed unless and until and consumers are well trained and properly equipped with the knowledge of protective mechanisms and appropriate system of consumer protection. ...