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To say the theme “Marketing of Libraries and Information Centres is a burning issue is stating the obvious. This is because libraries and information Centres were seen as conservative non-profit-making organizations with traditional values. But this outlook seems to be changing due to the challenge of change social, technological economic and political changes on the one hand, and the pressure of accountability and the emergence of enterprise culture on the ...
To say that the theme "Libraries and Information Centres as Profit Making Institutions" of the book is a burning issue is stating the obvious. This is because libraries and information centres were seen as conservative non-profit making organisations with traditional values and time-honoured practices. But this outlook seems to be changing due to the challenge of change--social, technological, economic and political changes--on the one side, and the ...