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This is probably the first scholarly book dedicated to the interface between marketing and entrepreneurship and to providing numerous research opportunities on truly important issues. At a time when the marketing discipline is being increasingly criticized for too little attention to important topics, this book offers a path for the researcher who wants to make a major impact. The book incorporates a rich collection of articles on the nature of entrepreneurship ...
E-Commerce has become the driving force of the global market. The speed of activity and of decisions to keep pace with the growth of globalisation, global commerce and global trade requires not only instant communications but also instant data generation with the validity of the data as up-to-date as possible. This book has been specially prepared to acquaint the newcomer to the world of business, and also those following traditional methods, to learn what ...
Public sector has long been an integral part of the state and government. Immediately after India attained Independence in 1947, our first Prime Minister Jawaharlal Nehru laid great emphasis on the public sector which he felt, apart from triggering industrial growth, would also provide employment opportunities. This was perhaps a correct approach at that time for an emerging nation like India, which was bracing itself up for industrialization without a developed ...