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In this dynamic and rapidly changing environment, market leadership is under constant threat. In this milieu of fierce and, at times, unfair competition, managements across the world are in search of adequate responses to survive and achieve sustainable growth. Brand management is a major weapon in this fierce battle. The changing business scenario and the infallibility of some basic truths about marketing in general and brand in particular have prompted the ...
Human capital, a companys largest asset, comprises knowledge, skill, talent and behaviour. Companies must induce an environment of company loyalty for which they should create value perception in the organization about their employees. This book also throws light on the latest developments in Human Capital Valuation.