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Today, plant biotechnology has become entrenched as a branch of science, and biotechnology courses have been included not only at university but even at school level reflecting the importance of the subject. Recently biotechnology has been introduced in syllabus of most of the universities, at the graduate and/or post graduate level(s), either as a separate paper or a part of it. For the better understanding of the subject it is imperative that students should be ...
Media and tourism covers the basic theory of tourism and the media and considers the interaction between media and tourist decision-making. Case studies cover terrorism and its effects on tourism, the Olympics as a mega event involving tourism and the media, and tourist decision making in the wake of negative media coverage. Completely updated and redesigned, media and tourism examines how different components of the industry work together to create a successful ...