Globalization on the Ground: Media and the Transformation of Culture, Class, and Gender in India
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Author
Edition
1st ed.
Publisher
ISBN
8178298269
Length
244p.
Subjects
Unlike elite middle-class Indians, ordinary Indian men are selective in their acceptance of new meanings introduced by cultural globalization. In Globalization on the Ground: Media and the Transformation of Culture, Class, and Gender in India, Steve Derne argues that the effects of globalization on existing cultural values differ among social groups. The non-elite middle class in India, for whom globalization has brought little change in economic position and ...
