Winning the Mandate: The Indian Experience
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Author
Edition
1st. ed.
Publisher
ISBN
9789351507444
Length
xxxiii+215p., 23cm.
Subjects
On 16th May 2014, India witnessed the result of an intense political campaign. Those who were vanquished felt that this was due to the success of a marketing blitzkrieg, which actually pollutes a democracy. Again, for those who supported the eventual winner—the Narendra Modi-led BJP—it was a great victory.
Viewed either way, India’s national election for the 16th Lok Sabha in 2014 will remain a landmark in the annals of political campaigns. The ...