Advertisements of India Shining, spiritualistic image-making of political leaders have become a very common practice over Indian media. In India, having kicked-off a process of economic reform quite early, the forces of privatization and globalization have given a free rein to dramatic changes in the country’s media. Amidst a deluge of film-based entertainment, news and current affairs provided by private channels, All India Radio and Doordarshan, once the ...
