Swapna Gopalan
Showing all 13 books
India is a land of great contrasts. On the physical front, the country’s northern border is marked by the barren, snow-capped Himalayas, south of it lies the low, fertile Ganges Plain, the west is made of the Great Indian Desert, while the eastern region, in sharp contrast, is the recipient of some of the highest rainfall in the world during the monsoon. Cultures, traditions and habits of people of each of these regions have developed around the resources they ...
A brand represents various ideas and emotions associated with a product or service that creates a distinct consumer experience. Among brands, the designation of ‘cult brands’ goes to those brands that command unprecedented customer loyalty, surpassing the status of not only average brands but also that of iconic brands. The term ‘Cult Branding’ was coined by Mathew W. Ragas and Bolivar J. Bueno, in their book The Power of Cult Branding: How 9 Magnetic ...
Viral marketing, the electronic equivalent of word-of-mouth marketing, is one of the most sought-after marketing strategies in the world today. It has proved to be a powerful weapon for marketers striving to catch the attention of consumers, who have become immune to traditional advertising due to constant exposure to numerous commercial messages every day. Viral Marketing helps break barriers to advertisements seen by consumers and aids in developing a ...
In an increasingly multicultural marketing context, the question of the compatibility of ethical values with cultural borders has gained much importance over the past decades. Given that more and more countries with rapid economic development are being integrated into world markets, culture needs to be understood as a multidimensional phenomenon that comprises more than just nationality. In the last few years, there has been a rapidly increasing need for an ...
The entertainment industry is one of the largest of both the Indian and the US economies and is projected to become the most prominent, globally. Experiences of the global film industry are traced in this book right from the pre-war period, through the booms and recessions of the post-war period, detailing the evolution and success of the filmmaking industry from the 1800s to the 1990s, bringing the reader an understanding of cinema and the film industry across ...
The entertainment industry is one of the largest sectors of the Indian economy, projected as becoming one of the most prominent globally. The dilemma faced here is that of attempting to bring this industry under the organized sector, akin to various other industries. Given the fact that there are no ground rules and standardized platforms on which the entertainment industry operates, bringing this sector under a structured format proves daunting. Corporatisation, ...
Community investing refers to financing that creates resources and opportunities for economically disadvantaged people and people under-served by traditional financial institutions. Capital generated through community investing initiatives enable local organizations to generate jobs, fund small businesses, create affordable housing and provide financial and other vital community services to financially disadvantaged people. Community investments are known to make ...
Delisting refers to the removal of a company’s shares from listing on the stock exchanges, either voluntarily or involuntarily. While being a listed company was considered a status symbol till the late-nineties, the new millennium saw a reversal of the trend. According to renowned sources, in 2002 alone, the total market capitalization of stocks in India that opted to delist from stock exchanges amounted to 9% of the market capitalization of the Nifty MNC ...
Angel investors or business angels are high net worth individuals who invest in early stage high growth entrepreneurial ventures with the object of earning high returns. These financial angels are referred to as angel investors in the US and as business angels in the UK. Successful investors and entrepreneurs who have exited their own businesses but are keen on staying involved in early stage companies usually become angels. Apart from the financial resources, ...
Financial literacy and financial autonomy are more important for women today than ever before. Financial independence gives a woman the power to make her own decisions and lead an independent life, regardless of her marital status. Recognizing this power of financial empowerment, more and more women have begun taking active interest in personal financial planning. This is a distinct shift from the earlier times when, in almost all societies around the world, ...
Traditional business communities following different religious and business traditions form the core of the Indian business class. The economic power they wield is mind-blowing. For instance, the Bajajs and Birlas (Marwaris), the Wadias, Tatas and Godrejs (Parsis), the Ambanis (Gujaratis), the Hero Group (Punjabi) and the Murugappa Group (Chettiar). Though their shrewd business sense has given them tremendous success, some of these communities have never quite ...
In an environment marked by fast paced change, especially technological change, it is very difficult for a single leader to be able to know everything that is needed for decision-making. To remain competitive in such circumstances, it becomes necessary to draw on all of the organization's employee strengths and leadership abilities. It is no wonder then, that over the past two decades, most organizations are participants of an evolutionary shift from the ...