Urvashi Makkar
Showing all 5 books
In colloquial use, people often employ the term "Innovation" as a synonymous for "Technological Invention". The definition is however far broader. It encompasses not only technological, but also, social innovations, i.e. new ways of organizing more efficiently interactions, resources, information, decision making, and administrations. This book highlights the importance of both technological and social innovations -albeit not in equivalent ...
A compilation of research papers presented at an international conference, the volume offers a better understanding of management strategies to cope with the changing global scenario in the area of marketing and finance. Pointing out that management strategy cannot be constant but has to be continually reinvented for the survival of the organisation, the papers provides divergent views on reinventing strategies for management. With empirical studies bearing ...
This is a compilation of papers on ethics and religion, corporate governance, excellence, sustainability among other issues. It is concerned with ethics in different professions and industries—service industry, steel industry, patents, medicine, data mining, media and advertising and human resource development among others. It examines the role of morality in developing good ethics in the society. It focuses on corporate governance in India, particularly ...