Banking in India: Marketing Practices & Strategies
Price: $53.10 $59.00
Author
Edition
1st.ed.
Publisher
ISBN
9788184842630
Length
x+225p., Illustrations; 23cm.
Subjects
The present book has several manifestations. First, we have made an attempt to analyze customer satisfaction level in the selected banks from all the three sectors of banks. Second, an attempt has been made to make a comparison of current marketing practices being deployed by various sectors of banks. Finally, the study also presents the summary of the findings along with some important suggestions.
