In Doing Style, Constantine V. Nakassis explores the world of youth and mass media in South India. Through ethnographic descriptions of college life in urban Tamil Nadu, Nakassis examines what Tamil youth call “style”: the display of ostentatious brand fashion, speaking in cosmopolitan English, or acting out bombastic film heroism, among other kinds of acts. As Nakassis shows, acts of “doing style” express the ambivalent desires and ...
