Showing all 8 books
Value creation connotes a two-dimensional process - quantitative and qualitative value to the shareholder. The book focuses on twin processes of shareholder value creation, which have currently assumed great prominence in the corporate world. It provides a clear understanding of the nuances of value creation, its application, enunciates value creation from different dimensions and cases of some successful corporates that espouse value creation as their mission.
Foreseeing the role change management will play in the companies of the future, the book examines the reasons for resisting change at the corporate and individual levels and provides a framework for transforming corporate culture and individual levels and framework for transforming corporate culture.
For a business to be successful, it must first create the right business scenarios or images of the future. This means visualizing the futures and assessing any unpredictable but important forces that might affect it. For more on this intriguing subject, pick up this book.
In a highly cluttered and competitive market place, where you can find identical merchandize at more than one outlet, the key-differentiating factor would be in terms of designing a suitable store layout and attractive presentation of products. Retailers have identified that visual stimulus is the easiest and most widely used tool for increasing footfalls and are putting extra efforts to ensure optimum utility of floor and wall space to display the goods and ...
This book delves into the opportunities and challenges the rural markets offer a business enterprise, while also providing guidance on selecting and implementing marketing strategies to enable manufacturers and retailers exploit the potential of our rural market. It also presents cases of important companies such as ITC, Coca-Cola, LG, HLL and CavinKare.
Insurance products are on the rise and so is the knowledgeable customer. The demands of the customer for flexibility and better service has led to the need for CRM in Insurance. The book explores how the insurance industry must live up to customer expectations to succeed.
With only two percent of the entire Indian retail landscape dominated by the organized sector, the industry is certainly at an embryonic stage. Organized retailing made its presence felt in the country only during the last decade after the first lot of entrepreneurs set up exclusive outlets. Since then, the retail scenario is moving at a rapid pace in an attempt to catch up with global standards. From Mom and Pop Stores to Department Stores, Shopping Arcades to ...
The need for CRM is paramount in the travel and tourism industry. The book discusses CRM techniques used in the airline and hotel industry and related areas in order to attract and retain customers and drive profitability. The role of IT is examined and the experiences of Walt Disney, Southwest Airlines, JetBlue and Marriott International are showcased.