Consumer Behaviour in Service Marketing
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Author
Edition
1st ed.
Publisher
ISBN
9789380995526
Length
xii+288p.
Subjects
Consumer behaviour is the study of when why how and where people do or do not buy a product. It blends elements from psychology, sociology, social anthropology and economics. It attempts to understand the buyer decision making process, both individually and in groups. It studies characteristics of individual consumers such as demograpics and behavioural variables in an attempt to understand peoples wants. It also tries to assess influences on the consumer from ...
