Reinventing Management Strategies: The Design for Future: Issues in Marketing and Finance
Price: $52.20 $58.00
Author
Edition
1st. ed.
Publisher
ISBN
9789381212707
Length
ix+230p., Illustrations; 25cm.
Subjects
A compilation of research papers presented at an international conference, the volume offers a better understanding of management strategies to cope with the changing global scenario in the area of marketing and finance. Pointing out that management strategy cannot be constant but has to be continually reinvented for the survival of the organisation, the papers provides divergent views on reinventing strategies for management. With empirical studies bearing ...
