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This is the first comprehensive book highlighting the expanding consumer power of rural markets in developing countries. It takes a close look at one of the key stories in emerging markets: the untapped potential of the world’s 3.4 billion rural consumers -- 90 percent of whom live in Asia and Africa. The sheer number of rural consumers can provide a massive customer base for innovative companies that figure out how to reach them. The book provides a ...
Microfinance in India: A State of the Sector Report, 2007, is one in a series of annual reports on the microfinance sector in India. It is a comprehensive one-stop document that provides a holistic view of the sector, providing a detailed analysis of its status and future. It highlights recent developments under each of the two main models of microfinance in India -- the SHG and MFI models. Most significantly, it engages with issues of topical interest such as ...