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This book presents the workings of Consumer Behaviour as no other book in the market does. It examines the subject of Consumer Behaviour in a fascinating way, is stimulating and motivates readers. It focuses on consumer behaviour research and concepts and their application in marketing issues. It highlights the values, popular culture, lifestyles, and consumption. Its simple layout and up to date studies make application of theories taught very clear. A must-have ...
The volume introduces and examines the business environment model and presents methods of appraisal to examine the model, allowing students to view the business environment both internally and externally. It will help students to understand how Business organizations operate in political, social, technological, legal, and economic environments. Due to an increase in globalization of business, a chapter has been dedicated to the international business environment, ...